Joonas Hamunen

VP Product & Tech

M.Sc. Econ. & Business Adm.

Passionate product enthusiast with a knack for everything from pre-sales and consulting to the nitty-gritty of tech. I've worn multiple hats, whether it's turning innovative ideas into real-world products, spearheading projects, or geeking out over data to drive decisions. Always on the hunt to craft the best user experiences, streamline processes, and collaborate with amazing teams. If there's a challenge, I'm there, ready to dive in and make things happen!

Experience

Starting from humble startup roots and progressing to the Enterprise SaaS realm, I've navigated various challenges. This journey has equipped me with an extensive skill set in both technology and commerce. As a business founder, I've had to be versatile, step beyond my familiar boundaries, and tackle unforeseen obstacles.

09/2024 - Present

Software / Solution Architect

Gofore

Consulting on system architecture for companies like Sandvik, Arek

10/2023 - 09/2024

Chief Technology and Product Officer

Bravori

Bravori is an early-stage startup that helps children with their music education. My role in Bravori is making sure that we build a product that both the teachers and students want and need. This includes product discovery all the way to shipping a product that is fit to the market.

Coaching and leading a team of university students that are aspiring to become software engineers
Making key architectural decisions for the app
Hands-on React Native and backend development
Work with the founders to achieve growth and PMF

10/2022 - 10/2023

Product Director

Revieve

Revieve develops market leading AI-driven beauty-tech SaaS products. I've worked with Fortune 500 brands and retailers representing Product and Tech in both presales and postsales relationships.

My role was managing the ever-growing Revieve platform, aligning with strategic initiatives related to new product offerings, integrations and data. Spending a lot of time consulting customers with implementation projects and gaining insights for product discovery.

Launched a new product to boost user engagement by over 100%

Product discovery with prospects & customers
Led the pilot project with a customer
Developed an SDK (hands-on) to facilitate implementation and get quicker results
Worked with development to implement the final productized solution

Planned and launched data features that increase the solution value to customers by 50%
Launched an internal product that increases efficiency of our CS team by several hours monthly
Acted as a tech and architectural advisor for key customers
Led the rebuild of our analytics and data capabilities
Launched a Data Warehouse solution in GCP
Set a clear vision and evidence-based roadmap for the Platform
Facilitated complex implementation projects

05/2021 - 10/2022

VP of Product

Revieve

Revieve develops market leading AI-driven beauty-tech SaaS products. I've worked with Fortune 500 brands and retailers representing Product and Tech in both presales and postsales relationships.

My role as VP of Product was all-encompassing - setting up and running the Product organization, staffing and supervising the team, aligning Product strategy with company strategy, training sales etc.

Took over Product leadership from the CEO
Building the product organization and processes from scratch
Hiring several talented product managers and leading the product team
Launched 3 major products that have proven uplift in Revieve’s customers’ business outcomes and customer loyalty.
Created an inspiring product vision and strategy to help team works towards their goals
Transitioning the company from a sales-led to a product-led organization
Set up and coordinated cross-functional teams

10/2020 - 04/2021

Product Lead

Revieve

Worked on product discovery for new business and verticals, solutioning and implementation projects for key clients and developing processes for the new product function in the organization. I also led the Computer Vision value stream to solve user problems in the skin, cosmetic and haircare space.

Feature discovery and implementation on Key Areas in the Platform that increased the TAM for Revieve and paved the way for new verticals.
Main Project Manager for the largest Revieve implementation project at the time, a US Brand with $200M revenue
Setting up product management practices within the company that had a major impact on operational efficiencies and reducing waste

05/2012 - 08/2020

CTO & Co-Founder

Feedbackly

Feedbackly is a B2B SaaS company focused on Customer Experience Management, serving hundreds of companies and millions of end-users across the globe

I was in charge of Product Development and Technology at Feedbackly, (CPTO)

We started the business while still in Uni. Built the company product management and tech stack. Experimented with different prototypes and facilitated product discovery, eventually reaching Product-Market Fit. Built a team to handle product and engineering, delivering a long-standing product combining hardware and SaaS elements in a B2B2C Enterprise setting.

Worked with clients and users to deliver continuous value
Built a compelling product vision and product strategy
Staffed and oversaw the Product and Engineering teams
Learnt much from the cash-strapped startup setting that we developed into a sustainable business
Also wearing the hat of Lead Developer, I did hands-on coding and architecting solutions for 8 years

Skills

Throughout my professional journey, I've amassed a diverse skill set, ranging from tackling intricate technical problems and building vast codebases, to mastering product management techniques and engaging with customers.

🎯 Product Leadership

Vice President Role

Direct oversight and leadership in product management.

Organizational Education

Guiding the organization on product nuances and customer engagement.

Customer Liaison

Managing expectations through effective communication.

Product Development

Ideation, validation, and discovery for B2B & end-users.

Cross-Functional Leadership

Coordination among product teams for holistic development.

Organizational Structuring

Aligning teams and reporting structures to overarching objectives.

Vision Communication

Disseminating product goals and directions across the organization.

Strategy Alignment

Ensuring product direction aligns with the broader company strategy.

Managerial Responsibilities

Oversight and guidance for direct reports.

Product Launch Coordination

Collaborative launches with Sales, Marketing, and Tech departments.

AI Product Management

Oversight and development of AI-focused products.

💼 Pre-sales Engagement

Project Collaboration

Jointly defining and scoping projects with clients.

Technical Discussions

Facilitating architectural conversations.

Workshop Facilitation

Leading pre-sales alignment sessions with clients.

Sales Support

Providing technical and product insights for sales teams.

📋 Consulting & Project Management

Project Leadership

Directing complex projects in tandem with client PMOs.

Project Coordination

Defining timelines, scope, and mutual responsibilities.

Technical Integration

Designing solutions for intricate projects.

Resource Management

Allocating resources and overseeing project progression.

Stakeholder Communication

Establishing and maintaining channels for regular updates.

💡 Technology Management

Chief Technology Officer Role

Aligning technological decisions with company objectives.

Tech Stack Development

Designing and coding comprehensive technology stacks.

Cybersecurity Management

Ensuring robust company-wide digital security and working with 3rd party pentesters.

Technical Documentation

Creating and updating client-facing technical materials.

🔧 Development Management

Team Leadership

Directing technological teams, coding norms, and git procedures.

Software Development

Architecting business-centric products.

Hobby Projects

Development in gaming, music, and productivity sectors.

DevOps Expertise

Application in practice and academic exploration (Master's thesis)

Cloud Infrastructure

Designing and implementing cloud systems and orchestration

Database Management

Optimizing databases for high-performance tasks.

📊 Strategic Planning

Market Analysis

Comprehensive research on market trends.

Customer Insights

Gaining deep understanding of user needs and behaviors.

Competitive Analysis

Evaluating and strategizing based on competitor movements.

Strategy Synchronization

Aligning product and company strategy.

🔍 Data & Analytics

Product Analytics

Implementing and using Amplitude and Google Analytics 4.

Business Intelligence

Utilizing BI tools for data-driven decisions.

Data Warehousing

Implementing and Managing BigQuery

Funnel Analysis

Detailed evaluations of user journeys.

Data-driven Testing

Conducting A/B tests for product enhancements.

E-commerce Optimization

Refining funnels for improved conversions.

Tech

Product enthusiast skilled in pre-sales to tech details. Experienced in project leadership and data-driven decision-making. Committed to enhancing user experiences, optimizing processes, and team collaboration. Always ready for a challenge.

‍‍🧑‍💻

Frontend

Javascript/Typescript

React, Vue, Svelte, Angular

I’ve done several projects using these frameworks, ranging from a large enterprise-level SaaS to consumer-friendly experiences used by millions.

📱

Mobile

React Native, iOS (Swift)

I’ve contributed in architecting and hands-on coding a consumer-facing React Native app with a client as well as created an iPad app to show in-store customer experience surveys.

⚙️

Backend

Node.js, Cloud Functions, C#, Python, Ruby on Rails

I’ve constructed several backend implementations ranging from the monoliths I did back in 2012 to microservices architecture. Additionally, I’ve used C# and Unity in my own game development.

⚡️

Databases

MongoDB, MySQL, Postgres, BigQuery, Firebase

In an enterprise SaaS setting I’ve used MongoDB to architect and build highly powerful databases, spent a lot of time with indices and query optimizing. Additionally, I’ve used SQL in various settings ranging from apps to automized reporting with BigQuery. I’ve also used Firestore occasionally in my personal projects.

🔋

Infra

Google Cloud Platform, AWS

Docker, Kubernetes, Github Actions

I’ve built CI/CD pipelines to automate the deployment of various services in a GitOps manner creating preview environments and reliable production releases. I don’t shy away from infra as well, as I’m quite proficient with GCP and AWS.

🧶

Misc

Testing: Jest, Cypress, Puppeteer
Machine Learning: Tensorflow
Games: Unity

Projects

Always willing to tinker with some new technology, here are some of my side projects I've been working on recently.

Saxomentor (WIP)

An app for starting saxophone players. Beginners struggle to learn to read score music as well as finding the right keys on the saxophone. The app guides the users through multiple exercises to master the beginnings.

Saxomentor.com

Rudimentor

An app to practice and play along drum rudiments. Read my posts on Medium:

Medium Post Pt 1
Medium Post Pt 2
App website

Airstrike (WIP)

A location-based multiplayer game to play physically with your friends. A mix between capture the flag and cannonball, you earn points by returning the flag to your base or successfully annihilating other team members by airstrikes. Built with Unity.

Akatemia

A CRM and Student management software for Finnish Driving Schools. Has been in commercial use since 2012. Built with Ruby on Rails.